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Marketing Asset Management

retail marketing
Top 4 Ideas for Localizing Your Retail Marketing Efforts
 Top 4 Ideas for Localizing Your Retail Marketing Efforts 780 460 MarcomCentral
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Localization—the act of adjusting marketing assets to a specific market or locale—is a hot topic in the marketing world as brands of all sizes look to attract and entice more…

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marketing collateral strategy
5 Tips to Organize Marketing Collateral
 5 Tips to Organize Marketing Collateral 780 460 MarcomCentral
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We previously discussed how marketers’ laptops often resemble a messy storage closet, holding a plethora of brand assets and marketing materials with little organization. This can happen when organizations use…

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distributed marketing
How Distributed Marketing Allows for Consistent Brand Messaging
 How Distributed Marketing Allows for Consistent Brand Messaging 780 460 MarcomCentral
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Imagine baking gingerbread cookies without a cookie cutter. After realizing how frustrating and tedious that endeavor would be, it’s abundantly clear that the cookie cutter is one of the fundamental…

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marketing assets
Avoid the Desktop Storage Closet: Using MAM for Brand Consistency
 Avoid the Desktop Storage Closet: Using MAM for Brand Consistency 780 460 MarcomCentral
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We’re back with Marketing Mike, a mid-level marketing and media specialist at Adaptive Media, a global health and wellness firm. As projects begin to ramp up, the production of various…

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marketing collateral management system
Best Practices for Marketing Collateral Management
 Best Practices for Marketing Collateral Management 780 460 MarcomCentral
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From e-books to infographics to printed brochures, today’s businesses are constantly creating a wealth of assets and marketing collateral to support their branding and creative efforts. Why? Let’s think about…

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3 Strategies Used by Global Companies to Ensure Brand Compliance
 3 Strategies Used by Global Companies to Ensure Brand Compliance 780 460 Matt Roberts
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When it comes to supplying global content, organizations that operate in multiple countries face a number of challenges. You must preserve the integrity of your company’s image and its brand…

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How to Measure the Impact of Marketing Asset Management
 How to Measure the Impact of Marketing Asset Management 780 460 Matt Roberts
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You know the famous saying – you can’t manage what you can’t measure. But how do you measure the impact of a discipline like Marketing Asset Management? Managing materials, their…

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What The Most Effective Marketers Use to Empower Sales
 What The Most Effective Marketers Use to Empower Sales 780 460 Seth Patel
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According to a study by Demand Gen Report and InsideView, the biggest challenges contributing to the rise of misalignment between marketing and sales are the lack of communication and broken…

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5 Ways Large Teams Can Ensure Brand Consistency
 5 Ways Large Teams Can Ensure Brand Consistency 780 460 Seth Patel
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Larger organizations bring higher risks of brand inconsistency. Big, distributed teams of employees bring about a greater possibility that someone, somewhere, at some point, will misrepresent the organization through a…

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5 of the Most Common Myths About Marketing Asset Management
 5 of the Most Common Myths About Marketing Asset Management 780 460 Seth Patel
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It’s never been more important to understand how best to manage our marketing assets within our business and across a distributed network of partners. The #1 reason companies struggle with…

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