Content Management

content lifecycle management
The Five Stages of Content Lifecycle Management
The Five Stages of Content Lifecycle Management 780 460 MarcomCentral

Much like a plant, content requires care and attention to ensure that it lives a long life. While a content strategist doesn’t need to water and prune their blogs or…

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8 Ways Healthcare Marketers can Eliminate Content Fragmentation
8 Ways Healthcare Marketers can Eliminate Content Fragmentation 780 460 Seth Patel

When creating content for members, patients, and partners, healthcare and pharmaceutical marketers are faced with an enormous challenge; battling content fragmentation. Whether this content is lacking key messages, expresses them…

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