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brand identity

globalization & localization
Balancing the Scales of a Globalization & Localization Marketing Approach
 Balancing the Scales of a Globalization & Localization Marketing Approach 780 460 MarcomCentral
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Brands are always assessing new marketing approaches to expand their reach and permeate new markets. One to strongly consider is a balanced approach focusing on the tenants of both marketing…

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distributed marketing
How Distributed Marketing Allows for Consistent Brand Messaging
 How Distributed Marketing Allows for Consistent Brand Messaging 780 460 MarcomCentral
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Imagine baking gingerbread cookies without a cookie cutter. After realizing how frustrating and tedious that endeavor would be, it’s abundantly clear that the cookie cutter is one of the fundamental…

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marketing communication tools
What Are Marketing Communication Tools?
 What Are Marketing Communication Tools? 780 460 MarcomCentral
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As a marketer, there is a treasure trove of tools at your disposal to help your organization generate awareness and support sales efforts—these are known as marketing communication tools. Marketing…

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super bowl ads
These Brands Scored Big with Their Super Bowl Ads
 These Brands Scored Big with Their Super Bowl Ads 780 460 MarcomCentral
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Super Bowl LIV is right around the corner. And while the San Francisco 49ers prepare to take on the Kansas City Chiefs, marketers are suiting up off the field to…

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Building Better Brands
Ready to Build a Better Brand? Here’s How Brand Management Can Help
 Ready to Build a Better Brand? Here’s How Brand Management Can Help 780 460 MarcomCentral
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At the heart of every great brand is a true identity. It’s what the brand stands for, how it connects, and how it produces value in the world. The brand…

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brand consistency
The Importance of Building Trust with Brand Consistency
 The Importance of Building Trust with Brand Consistency 780 460 MarcomCentral
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You’re sitting in front of the TV when your show cuts to a commercial. The plain white background featuring natural, smiling women in white tees and tank tops gives off…

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marketing assets
Don’t Be a DIY Designer: Keep Your Brand Identity Consistent
 Don’t Be a DIY Designer: Keep Your Brand Identity Consistent 780 460 MarcomCentral
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Introducing Marketing Mike, a mid-level marketing and media specialist at Adaptive Media, a global health and wellness firm. Marketing Mike tries his best to perform his job efficiently and competently…

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brand identity model
5 Important Aspects of Brand Identity to Maintain Brand Equity
 5 Important Aspects of Brand Identity to Maintain Brand Equity 780 460 MarcomCentral
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As an organization, your brand is everything. It’s what makes you recognizable to your customers and potential buyers and helps set you apart from your competitors. Building a brand is…

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