MarcomCentral
Much like a plant, content requires care and attention to ensure that it lives a long life. While a content strategist doesn’t need to water and prune their blogs or…
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The world around us is changing rapidly and drastically. With this change comes new and exciting opportunities for brands to connect with their customers. Global marketing is undergoing a huge…
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We previously discussed how marketers’ laptops often resemble a messy storage closet, holding a plethora of brand assets and marketing materials with little organization. This can happen when organizations use…
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We’re back with Marketing Mike, a mid-level marketing and media specialist at Adaptive Media, a global health and wellness firm. As projects begin to ramp up, the production of various…
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From e-books to infographics to printed brochures, today’s businesses are constantly creating a wealth of assets and marketing collateral to support their branding and creative efforts. Why? Let’s think about…
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As a marketer, there is a treasure trove of tools at your disposal to help your organization generate awareness and support sales efforts—these are known as marketing communication tools. Marketing…
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Introducing Marketing Mike, a mid-level marketing and media specialist at Adaptive Media, a global health and wellness firm. Marketing Mike tries his best to perform his job efficiently and competently…
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As an organization, your brand is everything. It’s what makes you recognizable to your customers and potential buyers and helps set you apart from your competitors. Building a brand is…
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