MarcomCentral
Much like a plant, content requires care and attention to ensure that it lives a long life. While a content strategist doesn’t need to water and prune their blogs or…
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Since its inception in the mid-to-late 1990s, digital asset management has been making substantial waves in record and document organization. In fact, the DAM solutions of today are going above…
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Brands are always assessing new marketing approaches to expand their reach and permeate new markets. One to strongly consider is a balanced approach focusing on the tenants of both marketing…
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We previously discussed how marketers’ laptops often resemble a messy storage closet, holding a plethora of brand assets and marketing materials with little organization. This can happen when organizations use…
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We’re back with Marketing Mike, a mid-level marketing and media specialist at Adaptive Media, a global health and wellness firm. As projects begin to ramp up, the production of various…
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From e-books to infographics to printed brochures, today’s businesses are constantly creating a wealth of assets and marketing collateral to support their branding and creative efforts. Why? Let’s think about…
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As a marketer, there is a treasure trove of tools at your disposal to help your organization generate awareness and support sales efforts—these are known as marketing communication tools. Marketing…
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At the heart of every great brand is a true identity. It’s what the brand stands for, how it connects, and how it produces value in the world. The brand…
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You’re sitting in front of the TV when your show cuts to a commercial. The plain white background featuring natural, smiling women in white tees and tank tops gives off…
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Introducing Marketing Mike, a mid-level marketing and media specialist at Adaptive Media, a global health and wellness firm. Marketing Mike tries his best to perform his job efficiently and competently…
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