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5 Ways Large Teams Can Ensure Brand Consistency

5 Ways Large Teams Can Ensure Brand Consistency https://stage2.marcom.com/wp-content/uploads/2018/02/img-laptop-brand-blog.jpg 780 460 Seth Patel Seth Patel https://secure.gravatar.com/avatar/e0d8f90e829293f8aeaafcc3491d04e2?s=96&d=mm&r=g March 7, 2017 May 16, 2018

By: Seth Patel

March 7, 2017

Larger organizations bring higher risks of brand inconsistency. Big, distributed teams of employees bring about a greater possibility that someone, somewhere, at some point, will misrepresent the organization through a rogue piece of unapproved collateral, improper logo usage, or non-compliant material. The threat to brand integrity has far-reaching effects on a company’s image and its…

MarcomCentral’s 5th Annual User Conference Begins!

MarcomCentral’s 5th Annual User Conference Begins! https://stage2.marcom.com/wp-content/uploads/2018/02/img-mcc-news-blog.jpg 780 460 Jody Scheldt Jody Scheldt https://secure.gravatar.com/avatar/f7245f12cfeff73b358e764f3dc8f18b?s=96&d=mm&r=g February 28, 2017 May 22, 2018

By: Jody Scheldt

February 28, 2017

Solana Beach, CA – February 28, 2017 MarcomCentral®, an industry leading provider of cloud-based Marketing Asset Management and Variable Data Publishing solutions, has officially kicked off day one of their 2017 User Conference at the luxurious L’Auberge Del Mar, a Destination Hotel. This year marks the 5th anniversary of MarcomCentral gathering customers, prospects, partners and…

3 Metrics that Measure the Performance of Marketing Materials

3 Metrics that Measure the Performance of Marketing Materials https://stage2.marcom.com/wp-content/uploads/2018/02/img-ipad-stocks-blog.jpg 780 460 Seth Patel Seth Patel https://secure.gravatar.com/avatar/e0d8f90e829293f8aeaafcc3491d04e2?s=96&d=mm&r=g February 22, 2017 May 9, 2018

By: Seth Patel

February 22, 2017

How can you tell if your marketing materials are getting the job done? What do you use to understand where more resources or collateral are required? Where can you save costs? As marketers, we’re no stranger to the importance of measurement. It’s a critical component of managing performance, improving results year over year, and optimizing…

A Note to Financial Marketers: Help is Out There!

A Note to Financial Marketers: Help is Out There! https://stage2.marcom.com/wp-content/uploads/2018/02/img-help-sign-blog.jpg 780 460 Seth Patel Seth Patel https://secure.gravatar.com/avatar/e0d8f90e829293f8aeaafcc3491d04e2?s=96&d=mm&r=g February 16, 2017 May 16, 2018

By: Seth Patel

February 16, 2017

Just out of curiosity, how many product rate flyers have you updated so far this week? With the current state of our economy, I’m guessing about 10-15. Doesn’t seem too time consuming until you remember you need to personalize flyers for each agent you’re working with. Locate the appropriate disclosures for California, Minnesota … Can’t…

What Happens when Sales Stops Waiting on Marketing?

What Happens when Sales Stops Waiting on Marketing? https://stage2.marcom.com/wp-content/uploads/2018/02/img-people-with-devices-blog.jpg 780 460 Jody Scheldt Jody Scheldt https://secure.gravatar.com/avatar/f7245f12cfeff73b358e764f3dc8f18b?s=96&d=mm&r=g February 9, 2017 May 16, 2018

By: Jody Scheldt

February 9, 2017

This can go either one of two ways: (1) Sales has access to brand marketing collateral when they need it so there’s no need to submit a request to marketing and eagerly await its return- it’s at their fingertips or (2) Sales has limited access to updated brand collateral so they submit a request to…

Checklist to Follow when Implementing a New Marketing Technology

Checklist to Follow when Implementing a New Marketing Technology https://stage2.marcom.com/wp-content/uploads/2018/02/img-checklist-blog.jpg 780 460 Guest Author Guest Author https://secure.gravatar.com/avatar/5a3a84fe74e80a1c58c2de2d5f212e3a?s=96&d=mm&r=g February 7, 2017 November 5, 2018

By: Guest Author

February 7, 2017

By: Les Barker So you’re the new marketing hire in the organization. When you applied for the job and accepted the position, you were full of energy and motivation. You were going to take the organization to the next level with a first class marketing environment. Then reality sunk in. They hired YOU to develop…

5 of the Most Common Myths About Marketing Asset Management

5 of the Most Common Myths About Marketing Asset Management https://stage2.marcom.com/wp-content/uploads/2018/02/img-reality-myth-blog.jpg 780 460 Seth Patel Seth Patel https://secure.gravatar.com/avatar/e0d8f90e829293f8aeaafcc3491d04e2?s=96&d=mm&r=g January 31, 2017 May 16, 2018

By: Seth Patel

January 31, 2017

It’s never been more important to understand how best to manage our marketing assets within our business and across a distributed network of partners. The #1 reason companies struggle with multi-channel communications is poor content management. Marketing Asset Management (MAM) has emerged as a set of tools and processes to help companies control their brand…

6 Things that Distinguish Marketing Asset Management from Digital Asset Management

6 Things that Distinguish Marketing Asset Management from Digital Asset Management https://stage2.marcom.com/wp-content/uploads/2018/02/img-a-to-b-blog.jpg 780 460 Seth Patel Seth Patel https://secure.gravatar.com/avatar/e0d8f90e829293f8aeaafcc3491d04e2?s=96&d=mm&r=g January 24, 2017 May 16, 2018

By: Seth Patel

January 24, 2017

What makes a MAM a MAM, and not a DAM? (We love acronyms.) Each of these tools has a very different use case and feature set. Let’s start with their very definition, as found in our eBook, “Busting the 5 Myths About Marketing Asset Management, DAM, and Project Management:” Marketing • Asset • Management (MAM)…

Why These 6 Industries Rely on Marketing Asset Management

Why These 6 Industries Rely on Marketing Asset Management https://stage2.marcom.com/wp-content/uploads/2018/02/img-compliance-blog.jpg 780 460 Jody Scheldt Jody Scheldt https://secure.gravatar.com/avatar/f7245f12cfeff73b358e764f3dc8f18b?s=96&d=mm&r=g January 17, 2017 May 9, 2018

By: Jody Scheldt

January 17, 2017

Marketing Asset Management (MAM) provides stability and control in highly regulated industries, such as pharmaceutical, healthcare, and financial services. In these verticals, outdated regulatory data can be inadvertently shared if assets are not properly controlled or managed. Here’s why MAM provides corporate marketers piece of mind about compliance in these six industries: 1. Financial Services…

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5 Ways Large Teams Can Ensure Brand Consistency

MarcomCentral’s 5th Annual User Conference Begins!

3 Metrics that Measure the Performance of Marketing Materials

A Note to Financial Marketers: Help is Out There!

What Happens when Sales Stops Waiting on Marketing?

Checklist to Follow when Implementing a New Marketing Technology

5 of the Most Common Myths About Marketing Asset Management

6 Things that Distinguish Marketing Asset Management from Digital Asset Management

Why These 6 Industries Rely on Marketing Asset Management

Keep up with MarcomCentral

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