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4 Tips Healthcare Marketers Can Use to Reduce Confusion between Sales & Marketing
 4 Tips Healthcare Marketers Can Use to Reduce Confusion between Sales & Marketing 780 460 Seth Patel
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According to analyst firm, SiriusDecisions, 60-70% of marketing content in organizations goes unused. Another study found that lost sales productivity and wasted marketing budget costs companies at least $1 trillion a year. That’s a huge number most organizations can’t afford to lose, especially in the healthcare industry where budgets cuts are looming. Two of the biggest causes…

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5 Questions to Ask Yourself About Brand Consistency
 5 Questions to Ask Yourself About Brand Consistency 780 460 Seth Patel
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Brand inconsistency can impact a lot more than just how a piece of collateral looks. Your brand is the promise you make to the world, and key to earning recognition and awareness. It’s critical to ensure your brand is being used consistently across your entire organization. The bigger the organization, the more difficult the task.…

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What The Most Effective Marketers Use to Empower Sales
 What The Most Effective Marketers Use to Empower Sales 780 460 Seth Patel
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According to a study by Demand Gen Report and InsideView, the biggest challenges contributing to the rise of misalignment between marketing and sales are the lack of communication and broken or flawed processes. When it comes to collateral and content, here’s what the most effective marketers use to mitigate these problems and empower sales with…

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Steps to Increase Adoption of your Brand Center
 Steps to Increase Adoption of your Brand Center 780 460 Seth Patel
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So, you’ve taken on the challenge of unifying your brand across the organization. Congratulations! That’s a tall order, but one that is part of a strong brand management strategy. If you’re like many organizations who rely on a centralized platform to access, customize, and distribute marketing content (like MarcomCentral), you’ve got a powerful tool to…

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Greater Than the Sum of Its Parts: What Local Affiliates Need to Thrive
 Greater Than the Sum of Its Parts: What Local Affiliates Need to Thrive 780 460 Seth Patel
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Aristotle said, “The whole is greater than the sum of its parts.” This famous quote about synergy and teamwork applies to musicians coming together to form works of art, or how individual athletes support each other to form a championship-winning team. It also applies to how well large organizations perform under a common goal. With…

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MarcomCentral Recognized as Best Marketing Asset Management Solution
 MarcomCentral Recognized as Best Marketing Asset Management Solution 780 460 Jody Scheldt
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Solana Beach, CA – March 30, 2017 MarcomCentral®, a leading provider of cloud-based Marketing Asset Management and Variable Data Publishing (VDP) solutions, has  been awarded “Best Marketing Asset Management Solution – CA” in the 2017 International Software & Cloud Services Awards, hosted by British trade magazine SOFTECH Intl. According to the host organization, the International…

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Avanti Slingshot First Print MIS to Integrate with JobDirect Plus
 Avanti Slingshot First Print MIS to Integrate with JobDirect Plus 780 460 Jody Scheldt
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TORONTO, March 28, 2017 – Avanti Computer Systems Limited, a leader in Print MIS solutions, today announced that Avanti Slingshot® is the first print MIS to integrate seamlessly with MarcomCentral JobDirect® Plus. The integration facilitates job submission through the online portal, providing real-time status for each job in process. The collective power of these two…

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Another Successful User Conference in the Books
 Another Successful User Conference in the Books 780 460 Seth Patel
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As stated by Colleen Phelan, Director of Marketing Services at Delta Vacations and one of our fabulous speakers, “You gotta give your customers what they want.” And so we did! Earlier this month MarcomCentral wrapped up their fifth User Conference in sunny Del Mar, California. Attendees came from all over the United States, including Boston,…

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Why Brand Management Matters
 Why Brand Management Matters 780 460 Seth Patel
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We live in a world of complexity, one that has changed the way consumers interact with brands online. Instead of only needing one or two touch points to make a purchase, consumers, on average, need closer to five or six before making a decision. That means they could visit your social media accounts, website, Google ads,…

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