Blog | MarcomCentral

3 Hazards of Sales Creating Their Own Marketing Collateral

3 Hazards of Sales Creating Their Own Marketing Collateral https://stage2.marcom.com/wp-content/uploads/2018/02/img-hands-laptop-blog.jpg 780 460 Seth Patel Seth Patel https://secure.gravatar.com/avatar/e0d8f90e829293f8aeaafcc3491d04e2?s=96&d=mm&r=g July 25, 2017 May 16, 2018

By: Seth Patel

July 25, 2017

We’ve all seen it. That piece of marketing collateral created by a salesperson on the fly. You know, the one that haunts your marketing nightmares. The use of an old company logo from 10 years ago. (Where did they even find that!?) The non-compliant product description that your company’s legal team has highlighted (in red)…

An Insider’s Guide to Mastering the Customer Experience

An Insider’s Guide to Mastering the Customer Experience https://stage2.marcom.com/wp-content/uploads/2018/02/img-experience-chalkboard-blog.jpg 780 460 Guest Author Guest Author https://secure.gravatar.com/avatar/5a3a84fe74e80a1c58c2de2d5f212e3a?s=96&d=mm&r=g July 11, 2017 May 16, 2018

By: Guest Author

July 11, 2017

By: Les Barker I previously worked for an organization that generated $14 million a year in revenue. My department was responsible for a wide variety of print and omni-channel content creation. However, the biggest complaint our customer service team received was in regards to the way we ordered and delivered business cards. Can you believe…

How to Manage Your Brand Within Your Organization

How to Manage Your Brand Within Your Organization https://stage2.marcom.com/wp-content/uploads/2018/02/img-brand-building-ipad-blog.jpg 780 460 Guest Author Guest Author https://secure.gravatar.com/avatar/5a3a84fe74e80a1c58c2de2d5f212e3a?s=96&d=mm&r=g June 30, 2017 May 16, 2018

By: Guest Author

June 30, 2017

By: Les Barker Many organizations want to be known as the best at what they do. They want their brand to stand on its own without any explanation, and they want their brand identity to align with their brand image. Think, Coca-Cola, Jaguar, Tesla, Google, Apple, Chipotle, etc. But, it can take years to build a…

[Infographic] What Happens when Marketing Content Goes Awry

[Infographic] What Happens when Marketing Content Goes Awry https://stage2.marcom.com/wp-content/uploads/2018/02/img-content-consistency-infographic-blog-1.jpg 780 460 Seth Patel Seth Patel https://secure.gravatar.com/avatar/e0d8f90e829293f8aeaafcc3491d04e2?s=96&d=mm&r=g June 22, 2017 May 16, 2018

By: Seth Patel

June 22, 2017

According to the Content Marketing Institute, content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. Did you notice how they mentioned ‘consistent content’ in their definition? It’s an important piece to the…

We Calculated the Impact of Inconsistent Marketing Content – Here’s What We Found

We Calculated the Impact of Inconsistent Marketing Content – Here’s What We Found https://stage2.marcom.com/wp-content/uploads/2018/02/img-pencil-calculator-blog.jpg 780 460 Seth Patel Seth Patel https://secure.gravatar.com/avatar/e0d8f90e829293f8aeaafcc3491d04e2?s=96&d=mm&r=g June 9, 2017 May 30, 2018

By: Seth Patel

June 9, 2017

Today, any digital marketing endeavor is fueled primarily by content. As marketers, we know that a prospect who embarks on a buying journey is most likely to first encounter our organization through the content we produce. But, for this content to have the greatest possible impact, it must consistently convey our brand and its core…

The Key to Making Content Work in the Financial Services Industry

The Key to Making Content Work in the Financial Services Industry https://stage2.marcom.com/wp-content/uploads/2018/02/img-strategy-development-blog.jpg 780 460 Jody Scheldt Jody Scheldt https://secure.gravatar.com/avatar/f7245f12cfeff73b358e764f3dc8f18b?s=96&d=mm&r=g June 6, 2017 May 16, 2018

By: Jody Scheldt

June 6, 2017

Worldwide, marketers in the Financial Services industry are tasked with an extra layer of concern – they must ensure content adheres to constantly evolving regulatory guidelines while also maintaining brand identity. In an attempt to drive more consistent high-quality content, many organizations rely on a rigid and slow content creation process, but this actually may…

8 Ways Healthcare Marketers can Eliminate Content Fragmentation

8 Ways Healthcare Marketers can Eliminate Content Fragmentation https://stage2.marcom.com/wp-content/uploads/2018/02/img-healthcare-asset-management-blog.jpg 780 460 Seth Patel Seth Patel https://secure.gravatar.com/avatar/e0d8f90e829293f8aeaafcc3491d04e2?s=96&d=mm&r=g May 31, 2017 May 16, 2018

By: Seth Patel

May 31, 2017

When creating content for members, patients, and partners, healthcare and pharmaceutical marketers are faced with an enormous challenge; battling content fragmentation. Whether this content is lacking key messages, expresses them incompletely, or contains improper branding, fragmented assets come with serious business implications in the healthcare industry. 90% of companies in a recent study on content…

How Highly Regulated Industries Can Stop the Damage of Rogue Sales Collateral

How Highly Regulated Industries Can Stop the Damage of Rogue Sales Collateral https://stage2.marcom.com/wp-content/uploads/2018/02/img-know-the-rules-blog.jpg 780 460 Seth Patel Seth Patel https://secure.gravatar.com/avatar/e0d8f90e829293f8aeaafcc3491d04e2?s=96&d=mm&r=g May 18, 2017 May 17, 2018

By: Seth Patel

May 18, 2017

Going rogue. Straying off the reservation. Bucking the status quo. However you describe it, the failure to follow approved processes is a widespread problem facing many organizations in highly regulated industries. There is real and tangible damage caused by collateral that is created by sales in the field, without regard to brand standards, legal compliance,…

3 Ways Nonprofits Can Empower Marketing at Nationwide Chapters

3 Ways Nonprofits Can Empower Marketing at Nationwide Chapters https://stage2.marcom.com/wp-content/uploads/2018/02/img-marketing-manager-speaks-blog.jpg 780 460 Jody Scheldt Jody Scheldt https://secure.gravatar.com/avatar/f7245f12cfeff73b358e764f3dc8f18b?s=96&d=mm&r=g May 11, 2017 May 16, 2018

By: Jody Scheldt

May 11, 2017

Only 26% of nonprofits nationwide say their organizations are effective at using marketing content.[1] This is often due to a lack of support for distributed chapters who don’t have large marketing budgets, experience, or internal bandwidth. The Boys & Girls Clubs of America is one such large, nationwide nonprofit organization with individual chapters operating under limited…

1
…
5
6
7
8
9
…
14

Keep up with MarcomCentral

Sign-up to start receiving monthly newsletters that feature new blogs, webinars, and industry news

3 Hazards of Sales Creating Their Own Marketing Collateral

An Insider’s Guide to Mastering the Customer Experience

How to Manage Your Brand Within Your Organization

[Infographic] What Happens when Marketing Content Goes Awry

We Calculated the Impact of Inconsistent Marketing Content – Here’s What We Found

The Key to Making Content Work in the Financial Services Industry

8 Ways Healthcare Marketers can Eliminate Content Fragmentation

How Highly Regulated Industries Can Stop the Damage of Rogue Sales Collateral

3 Ways Nonprofits Can Empower Marketing at Nationwide Chapters

Keep up with MarcomCentral

Privacy Preferences