The MarcomCentral Blog

Do you work in a “boring” industry? If you struggle to explain what your company does to your friends or family without eliciting a “yawn,” then yes, you may very well work for a “boring” industry. In these highly-regulated industries, marketers face very real challenges in the creative process, which often bars their content from…

With so much marketing technology available, it’s important to understand what a marketing portal is, and what it can do for growing organizations. A marketing portal is an online, on-demand repository that helps corporate marketing departments empower large distributed teams with approved brand assets. Sounds cool, right? Put simply, a marketing portal is a key…

Brand Management is a critical priority for marketers who must ensure every touchpoint with a prospect or customer strikes brand consistency. Since content is often the first impression a customer has with your organization, all assets must reflect your brand experience in a cohesive way. What is brand management? Brand management is the process of setting standards and…

Failure is not the end. Rather, it’s a beginning, if we choose to learn from our mistakes. In the world of business, Marketing Asset Management (MAM) has emerged as a critical priority for growing organizations, especially those who want to ensure that every interaction a customer has with them is consistent. Most of us know…