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Forbes Business Council: 13 Telltale Signs It’s Time To Pull The Plug On Your Marketing Campaign
 Forbes Business Council: 13 Telltale Signs It’s Time To Pull The Plug On Your Marketing Campaign 780 460 MarcomCentral
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By: Forbes featuring Byung Choi “When implementing a marketing campaign, you’ll need to monitor its efficacy. It can be difficult to know when it’s time to stop a campaign early, and even more difficult to pull the plug when you’ve poured lots of time and resources into it. But if your current strategy isn’t working,…

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Forbes Business Council: Ways To Help Your Remote Staff Feel Connected To Your Company Culture
 Forbes Business Council: Ways To Help Your Remote Staff Feel Connected To Your Company Culture 780 460 MarcomCentral
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By: Forbes featuring Byung Choi “Remote work is extremely common today across many industries. Many companies have at least some, if not all, employees regularly working from home at least part of the time, and an increasing number of businesses are creating full-time remote positions. In order for this working arrangement to be successful, business…

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global marketing campaign
Laying the Groundwork to Success for Your Global Marketing Campaign
 Laying the Groundwork to Success for Your Global Marketing Campaign 780 460 MarcomCentral
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No longer restricted by geographical boundaries thanks to technology, the world is more connected than ever before. Companies now possess extraordinary means to reach out, communicate, connect, share, and spread information and messages to their customers using global marketing tactics. With the click of a trackpad, any brand can launch a piece of content out…

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5 Tips for Maintaining Brand Equity featuring MarcomCentral President+CEO, Byung Choi
 5 Tips for Maintaining Brand Equity featuring MarcomCentral President+CEO, Byung Choi 780 460 MarcomCentral
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By: Byung Choi for Small Biz Daily “Regardless of size, a company’s brand is everything. A brand is the ultimate cocktail of customers’ perceptions, notions and experience. It’s what makes you recognizable to your customers and potential buyers and helps set you apart from your competitors. In fact, Global Banking & Finance Review notes 82%…

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marketing collateral strategy
5 Tips to Organize Marketing Collateral
 5 Tips to Organize Marketing Collateral 780 460 MarcomCentral
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We previously discussed how marketers’ laptops often resemble a messy storage closet, holding a plethora of brand assets and marketing materials with little organization. This can happen when organizations use shared drives to house their marketing assets and neglect the upkeep of these drives. As a result, finding branded templates or other pieces of sales…

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distributed marketing
How Distributed Marketing Allows for Consistent Brand Messaging
 How Distributed Marketing Allows for Consistent Brand Messaging 780 460 MarcomCentral
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Imagine baking gingerbread cookies without a cookie cutter. After realizing how frustrating and tedious that endeavor would be, it’s abundantly clear that the cookie cutter is one of the fundamental tools for the craft cookie-making industry. Thanks to cookie cutters, bakers no longer have to toil for hours forming cookies into shapes like festive people…

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marketing assets
Avoid the Desktop Storage Closet: Using MAM for Brand Consistency
 Avoid the Desktop Storage Closet: Using MAM for Brand Consistency 780 460 MarcomCentral
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We’re back with Marketing Mike, a mid-level marketing and media specialist at Adaptive Media, a global health and wellness firm. As projects begin to ramp up, the production of various marketing assets starts to increase at a rapid pace. From blog posts to infographics to email marketing copy, Mike starts chipping away at content creation…

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marketing collateral management system
Best Practices for Marketing Collateral Management
 Best Practices for Marketing Collateral Management 780 460 MarcomCentral
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From e-books to infographics to printed brochures, today’s businesses are constantly creating a wealth of assets and marketing collateral to support their branding and creative efforts. Why? Let’s think about the buyer’s journey. As a brand, it takes time and effort to gain the trust of your potential customers, but how can you accomplish this?…

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Marketing Personalization Strategies for 2020
 Marketing Personalization Strategies for 2020 780 460 MarcomCentral
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By: CMS Wire “Marketers want personalization. We know that. And the numbers back it up. In fact, 92% of B2B marketers say personalization is a must, according to an Adobe 2019 report on personalization (PDF). But 91% of senior decision makers in the same report say their companies need to improve personalization capabilities. And, according…

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