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How to Get More Done Without Squeezing Your Marketing Team Dry
 How to Get More Done Without Squeezing Your Marketing Team Dry 780 460 Guest Author
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Have you ever wrung a sponge dry? Squeezed it until you’ve extracted every last drop? That’s what an overwhelmed marketing team feels like. Requests come in left and right from every corner of the company, all of them marked “urgent” and each with their own special requirements. This constant pressure isn’t good for the team’s…

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New Integration Helps Companies Grow Social Networks with Brand Control
 New Integration Helps Companies Grow Social Networks with Brand Control 780 460 Jody Scheldt
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Solana Beach, CA – July 19, 2016 MarcomCentral®, a leading provider of cloud-based Marketing Asset Management and Variable Data Publishing solutions, today announced a new product integration with social media platform, Lumentus Social™.  The integration gives MarcomCentral customers the power to grow their social networks exponentially by empowering sales teams, channel partners, distributors, and franchisees…

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7 Steps to Implement New Marketing Technology
 7 Steps to Implement New Marketing Technology 780 460 Jody Scheldt
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We often hear about all the new technologies available to marketers and their many benefits, from data analytics and reporting to social listening and personalization. We hear at conferences why people are adding new tools to their stack, but we don’t always hear how they accomplished it. The following steps outline key steps to include…

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3 Biggest Challenges Financial Services Marketers Face
 3 Biggest Challenges Financial Services Marketers Face 780 460 Guest Author
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By Sean Sullivan, Vice President of Sales, MarcomCentral Marketing for financial services can be a challenging task; as you have to make sure your marketing assets meet regulatory requirements and stay on brand image. And if you are a big financial institution, it can be extra tough to make sure the many different offices are…

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CMOs Select MarcomCentral as “Best Marketing Solution”
 CMOs Select MarcomCentral as “Best Marketing Solution” 780 460 Jody Scheldt
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Solana Beach, CA – April 28, 2016 MarcomCentral®, a leading provider of cloud-based Marketing Asset Management and Variable Data Publishing solutions, was named “Best Marketing Solution” by attendees at the Boardroom Events Spring 2016 CMO Forum in Orlando, Florida. Vendors and marketing leaders were chosen based on their technology, strategy, and innovation that bring measurable…

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MarcomCentral Releases Responsive, Touch-Friendly, Online Job Submission Software for Print Service Providers
 MarcomCentral Releases Responsive, Touch-Friendly, Online Job Submission Software for Print Service Providers 780 460 Jody Scheldt
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Solana Beach, CA – April 25, 2016 MarcomCentral®, a leading provider of cloud-based Marketing Asset Management and Variable Data Publishing solutions, today announced the release of JobDirect® Plus, a modern overhaul to ad hoc job submission software. The Software as a Service (Saas) module provides a seamless way for print providers to engage with customers through…

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MarcomCentral Kicks Off Marketing Technology Roadshow Designed to Help Marketers Navigate the Martech Space
 MarcomCentral Kicks Off Marketing Technology Roadshow Designed to Help Marketers Navigate the Martech Space 780 460 Jody Scheldt
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Solana Beach, CA – April 19, 2016 MarcomCentral®, a leading provider of cloud-based Marketing Asset Management and Variable Data Publishing solutions, today announced the launch of the 2016 Marketing Technology Roadshow.  This series of events is a national, multi-city tour designed to create a setting where Marketers can learn from peers and develop expertise in…

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Three Best Practices for Using Event Marketing To Reach Customers in Local Markets
 Three Best Practices for Using Event Marketing To Reach Customers in Local Markets 780 460 Jody Scheldt
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National brands often have a clear marketing vision at 50,000 feet, but difficulty connecting at the point of sale. One great way to “localize” a brand is to team-up with a credible local partner or hold an event for your target market. “Traditionally, event marketing offered very high touch and high community building opportunities because, unlike…

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CMOs Select MarcomCentral as “Best Marketing Solution”
 CMOs Select MarcomCentral as “Best Marketing Solution” 780 460 Jody Scheldt
By:

At the Boardroom Events Spring 2016 CMO Forum in Orlando, Florida, MarcomCentral was voted the winner of the “Best Marketing Solution” by event attendees. Vendors and marketing leaders were chosen based on their technology, strategy, and innovation that bring measurable value to the overall business. 40+ CMOs and VPs participated in the boardroom style events,…

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