The MarcomCentral Blog

Names are important to us because they help set us apart—which is why marketers take such great store in them. By leveraging a customer’s personal details, marketers can connect with them and deliver enhanced brand experiences. Unfortunately, so much personalization these days consists of simply switching out names in an email. While this is a…

Mass production and standardization, as popularized by Henry Ford, revolutionized the American auto industry and turned it into the powerhouse that it is today. It leveraged fast production cycles that could keep up with demand while still delivering high-quality product. It changed the face of American commerce. While marketing doesn’t deal with machine parts, engine…

Marketers that service medical institutions rarely get the kind of attention or recognition that big consumer brands enjoy—which is a shame, because they serve more departments in a single week than most marketers do in a decade. Don’t believe me? Just look at a directory the next time you’re in the hospital and count them:…

Is your marketing department more of a fast food drive-thru, where you spend most of the time taking orders from the rest of the company, or a 3-star Michelin restaurant, where you focus on crafting creative and memorable campaigns? Be honest. I thought so. You, like other marketing managers, have become an order taker. Your…

Solana Beach, CA – August 30, 2016 MarcomCentral®, a leading provider of cloud-based Marketing Asset Management and Variable Data Publishing solutions, today announced an integration with Oracle® Eloqua, the popular marketing automation system.  This new integration allows MarcomCentral customers to connect with Oracle Eloqua for seamless development and distribution of email marketing campaigns throughout their…

Solana Beach, CA – August 02, 2016 MarcomCentral®, a leading provider of cloud-based Marketing Asset Management and Variable Data Publishing (VDP) solutions, today announced the release of FusionPro® 10, bringing new power and usable features to the industry leading VDP software solution. With over 52,000 installations worldwide and over 20 million print jobs produced in…