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content lifecycle management
The Five Stages of Content Lifecycle Management
 The Five Stages of Content Lifecycle Management 780 460 MarcomCentral
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Much like a plant, content requires care and attention to ensure that it lives a long life. While a content strategist doesn’t need to water and prune their blogs or graphics, there is an equivalent level of maintenance required to give content its impact and longevity while driving results for a brand. It’s no secret…

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digital content management tools
Four Predictions for the Future of Digital Asset Management
 Four Predictions for the Future of Digital Asset Management 780 460 MarcomCentral
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Since its inception in the mid-to-late 1990s, digital asset management has been making substantial waves in record and document organization. In fact, the DAM solutions of today are going above and beyond the basic asset storage hub of the 90s, adapting to ever-increasing demands around document security, and data collection and creation.  So, what does…

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Forbes Business Council: Running A Beta Test? 16 Ways To Get The Feedback You Need
 Forbes Business Council: Running A Beta Test? 16 Ways To Get The Feedback You Need 780 460 MarcomCentral
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By: Forbes featuring Byung Choi “Beta testing your software, service or new product is essential to its success. The feedback you receive helps you understand what works, what doesn’t and, most importantly, whether your idea is worth pursuing further. However, you can only reap these beta test benefits if the feedback is thorough and insightful.…

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2020 global marketing trends
The Dominant Global Marketing Trends of 2020
 The Dominant Global Marketing Trends of 2020 780 460 MarcomCentral
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The world around us is changing rapidly and drastically. With this change comes new and exciting opportunities for brands to connect with their customers. Global marketing is undergoing a huge facelift this year as many brands look to expand their reach, build awareness, and acquire new customers. In fact, global ad spend is expected to…

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How To Cultivate A Strong Company Culture When Working Remotely
 How To Cultivate A Strong Company Culture When Working Remotely 780 460 MarcomCentral
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By: Byung Choi for Forbes “Strong company culture is vital in any workplace. But what do you do when your team doesn’t work from one main office space (or in the instance of an emergency like the coronavirus)? As CEO of a marketing technology company that was 90% remote even before the coronavirus upended most…

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globalization & localization
Balancing the Scales of a Globalization & Localization Marketing Approach
 Balancing the Scales of a Globalization & Localization Marketing Approach 780 460 MarcomCentral
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Brands are always assessing new marketing approaches to expand their reach and permeate new markets. One to strongly consider is a balanced approach focusing on the tenants of both marketing globalization and marketing localization. Approaching global marketing with a local lens might sound counterintuitive, but it can actually greatly benefit brands in the long-run. In…

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What is Local Marketing Automation?
 What is Local Marketing Automation? 780 460 Jody Scheldt
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DEFINITION: What is local marketing automation? Local marketing automation is a geo-specific marketing initiative aimed at keeping the greater vision and message of a brand intact while also appealing to the unique culture of a specific region. Local marketing automation gives businesses a way to speak to diverse local audiences all while creating a single,…

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Forbes Business Council: 13 Essential Questions To Ask When Interviewing Candidates For A Leadership Role
 Forbes Business Council: 13 Essential Questions To Ask When Interviewing Candidates For A Leadership Role 780 460 MarcomCentral
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By: Forbes featuring Byung Choi “An interview is a great opportunity to get to know a candidate, so you want to make sure you ask the right questions. This is especially vital when you’re interviewing someone for a leadership position. You want to determine that person’s management skills and as well as their readiness to…

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retail marketing
Top 4 Ideas for Localizing Your Retail Marketing Efforts
 Top 4 Ideas for Localizing Your Retail Marketing Efforts 780 460 MarcomCentral
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Localization—the act of adjusting marketing assets to a specific market or locale—is a hot topic in the marketing world as brands of all sizes look to attract and entice more consumers with relevant, targeted content. And yet, many marketers are struggling to crack the localization zip code, so to speak. A study from the CMO…

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