National Restaurant Association Selects MarcomCentral As Their Marketing Asset Management Platform

• November 26, 2013
• Jody Scheldt

Solana Beach, CA – November 26, 2013 – MarcomCentral®, a premier SaaS marketing asset management and distributed marketing solution, has partnered with the National Restaurant Association (NRA) to empower its vast national network of more than 20,000 affiliates and members with integrated, customizable and corporate-compliant marketing assets, on demand.

The NRA is the largest foodservice trade association in the world, supporting nearly 500,000 restaurant businesses. The group represents and advocates for foodservice industry interests with state, local and national policymakers, provides operational tools and systems, and encourages networking, education and research resources for its members.

“We wanted to streamline marketing processes while ensuring brand integrity beyond our doors,” says Julia Kanouse, NRA’s Vice President of Marketing. “Other tools offered broad, generic solutions to issues we could handle ourselves. MarcomCentral not only offered deeper marketing asset management technology capabilities, but also a much faster ROI.”

MarcomCentral delivers an intelligent marketing resource center to an organization’s pre-approved end users within all levels and locations across the globe. It offers NRA members a powerful local store marketing platform. Sales teams, field marketers, affiliates and other authorized users are empowered with real-time access to everything from brand guidelines and direct mailers to intelligent PowerPoint templates and videos. The result is more targeted, revenue-driving communications that are 100% corporate-compliant.

“The needs the NRA outlined fit perfectly with MarcomCentral’s capabilities,” says Dustin Ritter, VP of Marketing for MarcomCentral. “The NRA’s Marketing Hub portal is a go-to resource for state restaurant association partners, members, and instructors to find and customize any marketing piece they need.”

For more information about MarcomCentral, visit marcom.com or call 800.220.1727.