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What Happens when Sales Stops Waiting on Marketing?

What Happens when Sales Stops Waiting on Marketing? https://stage2.marcom.com/wp-content/uploads/2018/02/img-people-with-devices-blog.jpg 780 460 Jody Scheldt Jody Scheldt https://secure.gravatar.com/avatar/f7245f12cfeff73b358e764f3dc8f18b?s=96&d=mm&r=g February 9, 2017 May 16, 2018

By: Jody Scheldt

February 9, 2017

This can go either one of two ways: (1) Sales has access to brand marketing collateral when they need it so there’s no need to submit a request to marketing…

5 of the Most Common Myths About Marketing Asset Management

5 of the Most Common Myths About Marketing Asset Management https://stage2.marcom.com/wp-content/uploads/2018/02/img-reality-myth-blog.jpg 780 460 Seth Patel Seth Patel https://secure.gravatar.com/avatar/e0d8f90e829293f8aeaafcc3491d04e2?s=96&d=mm&r=g January 31, 2017 May 16, 2018

By: Seth Patel

January 31, 2017

It’s never been more important to understand how best to manage our marketing assets within our business and across a distributed network of partners. The #1 reason companies struggle with…

Why These 6 Industries Rely on Marketing Asset Management

Why These 6 Industries Rely on Marketing Asset Management https://stage2.marcom.com/wp-content/uploads/2018/02/img-compliance-blog.jpg 780 460 Jody Scheldt Jody Scheldt https://secure.gravatar.com/avatar/f7245f12cfeff73b358e764f3dc8f18b?s=96&d=mm&r=g January 17, 2017 May 9, 2018

By: Jody Scheldt

January 17, 2017

Marketing Asset Management (MAM) provides stability and control in highly regulated industries, such as pharmaceutical, healthcare, and financial services. In these verticals, outdated regulatory data can be inadvertently shared if…

Not a Marketer? Why You Still Need to Care About Marketing Asset Management

Not a Marketer? Why You Still Need to Care About Marketing Asset Management https://stage2.marcom.com/wp-content/uploads/2018/02/img-wacom-workspace-blog.jpg 780 460 Seth Patel Seth Patel https://secure.gravatar.com/avatar/e0d8f90e829293f8aeaafcc3491d04e2?s=96&d=mm&r=g December 19, 2016 May 16, 2018

By: Seth Patel

December 19, 2016

Although marketers are responsible for the creation, distribution, consistency, and effectiveness of marketing assets, the benefits of Marketing Asset Management extend throughout an organization and its ecosystem. At a high…

How Important is Asset Management to your Customer Experience?

How Important is Asset Management to your Customer Experience? https://stage2.marcom.com/wp-content/uploads/2018/02/img-marketing-planning-blog.jpg 780 460 Seth Patel Seth Patel https://secure.gravatar.com/avatar/e0d8f90e829293f8aeaafcc3491d04e2?s=96&d=mm&r=g December 14, 2016 May 16, 2018

By: Seth Patel

December 14, 2016

In a word: very. We live in a world of multi-channel sales and marketing, where consumers interact with brands across a growing number of online and offline touchpoints. These customers,…

When Global Marketing Tried to Bridge the Cultural Gap—and Missed

When Global Marketing Tried to Bridge the Cultural Gap—and Missed https://stage2.marcom.com/wp-content/uploads/2018/02/img-city-skyline-illustration-blog.jpg 780 460 Guest Author Guest Author https://secure.gravatar.com/avatar/5a3a84fe74e80a1c58c2de2d5f212e3a?s=96&d=mm&r=g December 7, 2016 February 12, 2018

By: Guest Author

December 7, 2016

When a tourist goes into a foreign country, there are likely to be some embarrassing or inconvenient moments due to cultural misunderstandings. Brands are susceptible to these cultural gaffes too,…

The #1 Reason Companies Struggle with Brand Consistency

The #1 Reason Companies Struggle with Brand Consistency https://stage2.marcom.com/wp-content/uploads/2018/02/img-brand-cloud-marketing-blog.jpg 780 460 Jody Scheldt Jody Scheldt https://secure.gravatar.com/avatar/f7245f12cfeff73b358e764f3dc8f18b?s=96&d=mm&r=g November 30, 2016 May 16, 2018

By: Jody Scheldt

November 30, 2016

The #1 Reason Companies Struggle with Brand Consistency Our charter as marketers today is to satisfy our customers’ need for information, regardless of which channel they prefer to engage with…

4 Management Fears About Employee Advocacy (and What to Do About Them)

4 Management Fears About Employee Advocacy (and What to Do About Them) https://stage2.marcom.com/wp-content/uploads/2018/02/img-employee-advocacy-blog.jpg 780 460 Guest Author Guest Author https://secure.gravatar.com/avatar/5a3a84fe74e80a1c58c2de2d5f212e3a?s=96&d=mm&r=g November 16, 2016 February 12, 2018

By: Guest Author

November 16, 2016

Sometimes management can be a bit… shall we say, skeptical… when the topic of employee advocacy comes up. They fear that giving their employees a voice can turn into a…

How Financial Institutions can Prevent Brand Depreciation

How Financial Institutions can Prevent Brand Depreciation https://stage2.marcom.com/wp-content/uploads/2018/02/img-financial-institution-blog.jpg 780 460 Guest Author Guest Author https://secure.gravatar.com/avatar/5a3a84fe74e80a1c58c2de2d5f212e3a?s=96&d=mm&r=g November 3, 2016 February 12, 2018

By: Guest Author

November 3, 2016

Would you trust a stranger to handle your money? Probably not. That’s why a branding and marketing team plays such a crucial role in a financial institution’s success. People need…

3 Non-Evil Ways to Control Your Brand Internally

3 Non-Evil Ways to Control Your Brand Internally https://stage2.marcom.com/wp-content/uploads/2018/02/img-business-people-angel-blog.jpg 780 460 Guest Author Guest Author https://secure.gravatar.com/avatar/5a3a84fe74e80a1c58c2de2d5f212e3a?s=96&d=mm&r=g October 10, 2016 February 12, 2018

By: Guest Author

October 10, 2016

The term “branding police” can sometimes have a negative connotation. After all, your job is enforcement and control—making sure that nobody steps wrong when it comes to anything even remotely…

What Happens when Sales Stops Waiting on Marketing?

5 of the Most Common Myths About Marketing Asset Management

Why These 6 Industries Rely on Marketing Asset Management

Not a Marketer? Why You Still Need to Care About Marketing Asset Management

How Important is Asset Management to your Customer Experience?

When Global Marketing Tried to Bridge the Cultural Gap—and Missed

The #1 Reason Companies Struggle with Brand Consistency

4 Management Fears About Employee Advocacy (and What to Do About Them)

How Financial Institutions can Prevent Brand Depreciation

3 Non-Evil Ways to Control Your Brand Internally

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