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4 Tips Healthcare Marketers Can Use to Reduce Confusion between Sales & Marketing
 4 Tips Healthcare Marketers Can Use to Reduce Confusion between Sales & Marketing 780 460 Seth Patel
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According to analyst firm, SiriusDecisions, 60-70% of marketing content in organizations goes unused. Another study found that lost sales productivity and wasted marketing budget costs companies at least $1 trillion…

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5 Questions to Ask Yourself About Brand Consistency
 5 Questions to Ask Yourself About Brand Consistency 780 460 Seth Patel
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Brand inconsistency can impact a lot more than just how a piece of collateral looks. Your brand is the promise you make to the world, and key to earning recognition…

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What The Most Effective Marketers Use to Empower Sales
 What The Most Effective Marketers Use to Empower Sales 780 460 Seth Patel
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According to a study by Demand Gen Report and InsideView, the biggest challenges contributing to the rise of misalignment between marketing and sales are the lack of communication and broken…

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Steps to Increase Adoption of your Brand Center
 Steps to Increase Adoption of your Brand Center 780 460 Seth Patel
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So, you’ve taken on the challenge of unifying your brand across the organization. Congratulations! That’s a tall order, but one that is part of a strong brand management strategy. If…

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Greater Than the Sum of Its Parts: What Local Affiliates Need to Thrive
 Greater Than the Sum of Its Parts: What Local Affiliates Need to Thrive 780 460 Seth Patel
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Aristotle said, “The whole is greater than the sum of its parts.” This famous quote about synergy and teamwork applies to musicians coming together to form works of art, or…

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Another Successful User Conference in the Books
 Another Successful User Conference in the Books 780 460 Seth Patel
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As stated by Colleen Phelan, Director of Marketing Services at Delta Vacations and one of our fabulous speakers, “You gotta give your customers what they want.” And so we did!…

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Why Brand Management Matters
 Why Brand Management Matters 780 460 Seth Patel
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We live in a world of complexity, one that has changed the way consumers interact with brands online. Instead of only needing one or two touch points to make a…

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5 Ways Large Teams Can Ensure Brand Consistency
 5 Ways Large Teams Can Ensure Brand Consistency 780 460 Seth Patel
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Larger organizations bring higher risks of brand inconsistency. Big, distributed teams of employees bring about a greater possibility that someone, somewhere, at some point, will misrepresent the organization through a…

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3 Metrics that Measure the Performance of Marketing Materials
 3 Metrics that Measure the Performance of Marketing Materials 780 460 Seth Patel
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How can you tell if your marketing materials are getting the job done? What do you use to understand where more resources or collateral are required? Where can you save…

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A Note to Financial Marketers: Help is Out There!
 A Note to Financial Marketers: Help is Out There! 780 460 Seth Patel
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Just out of curiosity, how many product rate flyers have you updated so far this week? With the current state of our economy, I’m guessing about 10-15. Doesn’t seem too…

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