MarcomCentral

If your marketing department is processing one-off creative requests like a fast food drive-thru, you may need to stop and reevaluate how you’re operating. Even a small reduction of time…

Successful brands are built by consistently meeting the expectations customers have of the brand. The only way to meet those expectations? By adhering to company-wide operating standards. For franchisors, that…

We’ve all seen it. That piece of marketing collateral created by a salesperson on the fly. You know, the one that haunts your marketing nightmares. The use of an old…

By: Les Barker I previously worked for an organization that generated $14 million a year in revenue. My department was responsible for a wide variety of print and omni-channel content…

By: Les Barker Many organizations want to be known as the best at what they do. They want their brand to stand on its own without any explanation, and they want…

According to the Content Marketing Institute, content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience –…

Today, any digital marketing endeavor is fueled primarily by content. As marketers, we know that a prospect who embarks on a buying journey is most likely to first encounter our…