MarcomCentral
There are certain traits that all successful brands possess. And while it’s a given that a company must offer a quality product or service, effective branding is what helps it…
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Brand management is a critical part of marketing, ensuring every touchpoint a customer has with an organization is consistent, thereby improving their overall experience. But, like any other major piece…
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Brand Management is a critical priority for marketers who must ensure every touchpoint with a prospect or customer strikes brand consistency. Since content is often the first impression a customer has…
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As the inventor of the Model T, Henry Ford considered himself to be an innovator, not a marketer. But his century-old reflection still resonates with marketers today: “If I had…
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Failure is not the end. Rather, it’s a beginning, if we choose to learn from our mistakes. In the world of business, Marketing Asset Management (MAM) has emerged as a…
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Just in case you’ve blinked a few times in the last 10 years, the world of marketing has undergone wholesale changes – transformed first by the ubiquity of websites and…
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An Avocado BLT in Los Angeles and a Shrimp Po’ Boy in Baton Rouge- two sandwich options not out of place on menus in their respective cities, however reverse these…
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You know the famous saying – you can’t manage what you can’t measure. But how do you measure the impact of a discipline like Marketing Asset Management? Managing materials, their…
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Four out of five organizations today struggle with managing online and offline marketing assets. As businesses work to manage the chaos of multi-channel content production and distribution, many are turning…
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To maintain growth, every business must continuously find ways to reach customer segments using personal, relevant messaging – no matter what channels customers prefer. To achieve this, 92% of companies…
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