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4 Reasons Why a Strong Brand Should Begin with Corporate Identity

4 Reasons Why a Strong Brand Should Begin with Corporate Identity https://stage2.marcom.com/wp-content/uploads/2018/02/img-lights-brand-blog.jpg 780 460 Seth Patel Seth Patel https://secure.gravatar.com/avatar/e0d8f90e829293f8aeaafcc3491d04e2?s=96&d=mm&r=g April 9, 2019 May 5, 2020

By: Seth Patel

April 9, 2019

The terms corporate identity, brand identity, and brand image are often interchanged, but are, in fact, distinct from one another. Corporate identity is about internal activities that shape perception. Brand identity is…

New Guide on Brand Management! What’s it All About?

New Guide on Brand Management! What’s it All About? https://stage2.marcom.com/wp-content/uploads/2018/09/img-playbook-blog.jpg 780 460 Jody Scheldt Jody Scheldt https://secure.gravatar.com/avatar/f7245f12cfeff73b358e764f3dc8f18b?s=96&d=mm&r=g September 24, 2018 September 25, 2018

By: Jody Scheldt

September 24, 2018

We recently partnered with the Demand Gen Report to release a new guide on brand management. Part of the reason we felt compelled to cover this topic was due to…

Here’s How This Financial Services Marketing Team Rolled Out Marketing Asset Management

Here’s How This Financial Services Marketing Team Rolled Out Marketing Asset Management https://stage2.marcom.com/wp-content/uploads/2018/05/img-financial-services-marketing-mam-blog.jpg 780 460 Seth Patel Seth Patel https://secure.gravatar.com/avatar/e0d8f90e829293f8aeaafcc3491d04e2?s=96&d=mm&r=g May 31, 2018 May 31, 2018

By: Seth Patel

May 31, 2018

One out of four companies claim that internal resistance to change is a major obstacle to their adoption of marketing technology. Rolling out new technology is often an uphill battle,…

4 Tips for Serving Multiple Audiences in Financial Services Marketing

4 Tips for Serving Multiple Audiences in Financial Services Marketing https://stage2.marcom.com/wp-content/uploads/2018/05/img-four-tips-for-serving-multiple-audiences-blog.jpg 780 460 Seth Patel Seth Patel https://secure.gravatar.com/avatar/e0d8f90e829293f8aeaafcc3491d04e2?s=96&d=mm&r=g May 24, 2018 May 24, 2018

By: Seth Patel

May 24, 2018

Financial Services marketing teams often need to create and maintain compliance-approved collateral, messaging, and training materials for very different audiences within their organization. Whether they’re servicing distributed sales teams or…

2 Key Strategies for Marketers in Manufacturing

2 Key Strategies for Marketers in Manufacturing https://stage2.marcom.com/wp-content/uploads/2018/04/img-tablet-warehouse-blog.jpg 780 460 Seth Patel Seth Patel https://secure.gravatar.com/avatar/e0d8f90e829293f8aeaafcc3491d04e2?s=96&d=mm&r=g April 18, 2018 December 11, 2019

By: Seth Patel

April 18, 2018

More than 90% of buyers begin their search for a product start on the web, according to Forrester Research. This is no doubt due to the massive number of mobile…

Why Marketing Asset Management Matters Now, More than Ever

Why Marketing Asset Management Matters Now, More than Ever https://stage2.marcom.com/wp-content/uploads/2018/03/img-mam-ideas-blog.jpg 780 460 Jody Scheldt Jody Scheldt https://secure.gravatar.com/avatar/f7245f12cfeff73b358e764f3dc8f18b?s=96&d=mm&r=g March 14, 2018 March 14, 2018

By: Jody Scheldt

March 14, 2018

What is marketing asset management? To answer that question, refer to our guide, “Busting the 5 Myths About Marketing Asset Management, DAM, and Project Management.” Marketing • Asset • Management…

3 Strategies Used by Global Companies to Ensure Brand Compliance

3 Strategies Used by Global Companies to Ensure Brand Compliance https://stage2.marcom.com/wp-content/uploads/2019/12/img-regulatory-guidelines-blog.jpg 780 460 Matt Roberts Matt Roberts https://secure.gravatar.com/avatar/cf81e63968dadbf4b340f63f3f507e3f?s=96&d=mm&r=g February 6, 2018 December 19, 2019

By: Matt Roberts

February 6, 2018

When it comes to supplying global content, organizations that operate in multiple countries face a number of challenges. You must preserve the integrity of your company’s image and its brand…

How to Be Creative in a Boring Industry (Part 1)

How to Be Creative in a Boring Industry (Part 1) https://stage2.marcom.com/wp-content/uploads/2018/02/img-business-person-working-blog.jpg 780 460 Seth Patel Seth Patel https://secure.gravatar.com/avatar/e0d8f90e829293f8aeaafcc3491d04e2?s=96&d=mm&r=g January 9, 2018 May 16, 2018

By: Seth Patel

January 9, 2018

Do you work in a “boring” industry? If you struggle to explain what your company does to your friends or family without eliciting a “yawn,” then yes, you may very…

What Franchises Should Know About Compliance from a Burger Lawsuit

What Franchises Should Know About Compliance from a Burger Lawsuit https://stage2.marcom.com/wp-content/uploads/2018/02/img-in-n-out-burger-blog.jpg 780 460 Jody Scheldt Jody Scheldt https://secure.gravatar.com/avatar/f7245f12cfeff73b358e764f3dc8f18b?s=96&d=mm&r=g December 19, 2017 May 8, 2018

By: Jody Scheldt

December 19, 2017

What do burgers, coffee, and brand compliance have in common? In one of the great legal court battles of our time, In-N-Out Burger filed a trademark infringement lawsuit against Smashburger…

What is a Marketing Portal?

What is a Marketing Portal? https://stage2.marcom.com/wp-content/uploads/2018/02/img-mcc-portal-desktop-blog.jpg 780 460 Seth Patel Seth Patel https://secure.gravatar.com/avatar/e0d8f90e829293f8aeaafcc3491d04e2?s=96&d=mm&r=g December 7, 2017 May 16, 2018

By: Seth Patel

December 7, 2017

With so much marketing technology available, it’s important to understand what a marketing portal is, and what it can do for growing organizations. A marketing portal is an online, on-demand…

4 Reasons Why a Strong Brand Should Begin with Corporate Identity

New Guide on Brand Management! What’s it All About?

Here’s How This Financial Services Marketing Team Rolled Out Marketing Asset Management

4 Tips for Serving Multiple Audiences in Financial Services Marketing

2 Key Strategies for Marketers in Manufacturing

Why Marketing Asset Management Matters Now, More than Ever

3 Strategies Used by Global Companies to Ensure Brand Compliance

How to Be Creative in a Boring Industry (Part 1)

What Franchises Should Know About Compliance from a Burger Lawsuit

What is a Marketing Portal?

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