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marketing collateral management system
Best Practices for Marketing Collateral Management
 Best Practices for Marketing Collateral Management 780 460 MarcomCentral
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From e-books to infographics to printed brochures, today’s businesses are constantly creating a wealth of assets and marketing collateral to support their branding and creative efforts. Why? Let’s think about…

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marketing communication tools
What Are Marketing Communication Tools?
 What Are Marketing Communication Tools? 780 460 MarcomCentral
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As a marketer, there is a treasure trove of tools at your disposal to help your organization generate awareness and support sales efforts—these are known as marketing communication tools. Marketing…

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super bowl ads
These Brands Scored Big with Their Super Bowl Ads
 These Brands Scored Big with Their Super Bowl Ads 780 460 MarcomCentral
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Super Bowl LIV is right around the corner. And while the San Francisco 49ers prepare to take on the Kansas City Chiefs, marketers are suiting up off the field to…

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Building Better Brands
Ready to Build a Better Brand? Here’s How Brand Management Can Help
 Ready to Build a Better Brand? Here’s How Brand Management Can Help 780 460 MarcomCentral
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At the heart of every great brand is a true identity. It’s what the brand stands for, how it connects, and how it produces value in the world. The brand…

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brand consistency
The Importance of Building Trust with Brand Consistency
 The Importance of Building Trust with Brand Consistency 780 460 MarcomCentral
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You’re sitting in front of the TV when your show cuts to a commercial. The plain white background featuring natural, smiling women in white tees and tank tops gives off…

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How to Win Against One-Off Requests
 How to Win Against One-Off Requests 780 460 Jody Scheldt
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Ping. Ping. Ping. That’s the sound of your email arriving. The subject line reads “Urgent Request: Ad Resize.”  Next subject line: “Request: Tradeshow Graphics Needed- German.”  Both due dates happen…

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marketing assets
Don’t Be a DIY Designer: Keep Your Brand Identity Consistent
 Don’t Be a DIY Designer: Keep Your Brand Identity Consistent 780 460 MarcomCentral
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Introducing Marketing Mike, a mid-level marketing and media specialist at Adaptive Media, a global health and wellness firm. Marketing Mike tries his best to perform his job efficiently and competently…

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brand identity model
5 Important Aspects of Brand Identity to Maintain Brand Equity
 5 Important Aspects of Brand Identity to Maintain Brand Equity 780 460 MarcomCentral
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As an organization, your brand is everything. It’s what makes you recognizable to your customers and potential buyers and helps set you apart from your competitors. Building a brand is…

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The State of Digital Asset Management in 2020…and Our Pivotal Role
 The State of Digital Asset Management in 2020…and Our Pivotal Role 780 460 MarcomCentral
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A new decade is on the horizon, and with 2020 approaching it’s a natural time for both reflection and foresight. We’re beyond excited to officially be back in action here…

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5 Steps to Exceptional Brand Management Featuring the New York Public Library
 5 Steps to Exceptional Brand Management Featuring the New York Public Library 780 460 Jody Scheldt
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Trying to keep track of your brand assets can often feel like the “wild west,” where documents and digital assets are scattered around shared folders and desktops, in multiple formats,…

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