MarcomCentral
Much like a plant, content requires care and attention to ensure that it lives a long life. While a content strategist doesn’t need to water and prune their blogs or…
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Since its inception in the mid-to-late 1990s, digital asset management has been making substantial waves in record and document organization. In fact, the DAM solutions of today are going above…
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The world around us is changing rapidly and drastically. With this change comes new and exciting opportunities for brands to connect with their customers. Global marketing is undergoing a huge…
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Brands are always assessing new marketing approaches to expand their reach and permeate new markets. One to strongly consider is a balanced approach focusing on the tenants of both marketing…
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DEFINITION: What is local marketing automation? Local marketing automation is a geo-specific marketing initiative aimed at keeping the greater vision and message of a brand intact while also appealing to…
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Localization—the act of adjusting marketing assets to a specific market or locale—is a hot topic in the marketing world as brands of all sizes look to attract and entice more…
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No longer restricted by geographical boundaries thanks to technology, the world is more connected than ever before. Companies now possess extraordinary means to reach out, communicate, connect, share, and spread…
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We previously discussed how marketers’ laptops often resemble a messy storage closet, holding a plethora of brand assets and marketing materials with little organization. This can happen when organizations use…
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Imagine baking gingerbread cookies without a cookie cutter. After realizing how frustrating and tedious that endeavor would be, it’s abundantly clear that the cookie cutter is one of the fundamental…
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We’re back with Marketing Mike, a mid-level marketing and media specialist at Adaptive Media, a global health and wellness firm. As projects begin to ramp up, the production of various…
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