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Seth Patel

Greater Than the Sum of Its Parts: What Local Affiliates Need to Thrive
 Greater Than the Sum of Its Parts: What Local Affiliates Need to Thrive 780 460 Seth Patel
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Aristotle said, “The whole is greater than the sum of its parts.” This famous quote about synergy and teamwork applies to musicians coming together to form works of art, or…

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Another Successful User Conference in the Books
 Another Successful User Conference in the Books 780 460 Seth Patel
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As stated by Colleen Phelan, Director of Marketing Services at Delta Vacations and one of our fabulous speakers, “You gotta give your customers what they want.” And so we did!…

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Why Brand Management Matters
 Why Brand Management Matters 780 460 Seth Patel
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We live in a world of complexity, one that has changed the way consumers interact with brands online. Instead of only needing one or two touch points to make a…

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5 Ways Large Teams Can Ensure Brand Consistency
 5 Ways Large Teams Can Ensure Brand Consistency 780 460 Seth Patel
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Larger organizations bring higher risks of brand inconsistency. Big, distributed teams of employees bring about a greater possibility that someone, somewhere, at some point, will misrepresent the organization through a…

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3 Metrics that Measure the Performance of Marketing Materials
 3 Metrics that Measure the Performance of Marketing Materials 780 460 Seth Patel
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How can you tell if your marketing materials are getting the job done? What do you use to understand where more resources or collateral are required? Where can you save…

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A Note to Financial Marketers: Help is Out There!
 A Note to Financial Marketers: Help is Out There! 780 460 Seth Patel
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Just out of curiosity, how many product rate flyers have you updated so far this week? With the current state of our economy, I’m guessing about 10-15. Doesn’t seem too…

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5 of the Most Common Myths About Marketing Asset Management
 5 of the Most Common Myths About Marketing Asset Management 780 460 Seth Patel
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It’s never been more important to understand how best to manage our marketing assets within our business and across a distributed network of partners. The #1 reason companies struggle with…

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6 Things that Distinguish Marketing Asset Management from Digital Asset Management
 6 Things that Distinguish Marketing Asset Management from Digital Asset Management 780 460 Seth Patel
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What makes a MAM a MAM, and not a DAM? (We love acronyms.) Each of these tools has a very different use case and feature set. Let’s start with their…

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Not a Marketer? Why You Still Need to Care About Marketing Asset Management
 Not a Marketer? Why You Still Need to Care About Marketing Asset Management 780 460 Seth Patel
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Although marketers are responsible for the creation, distribution, consistency, and effectiveness of marketing assets, the benefits of Marketing Asset Management extend throughout an organization and its ecosystem. At a high…

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How Important is Asset Management to your Customer Experience?
 How Important is Asset Management to your Customer Experience? 780 460 Seth Patel
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In a word: very. We live in a world of multi-channel sales and marketing, where consumers interact with brands across a growing number of online and offline touchpoints. These customers,…

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