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Seth Patel

[Infographic] The Secret Life of One-Off Creative Requests
 [Infographic] The Secret Life of One-Off Creative Requests 780 460 Seth Patel
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If your marketing department is processing one-off creative requests like a fast food drive-thru, you may need to stop and reevaluate how you’re operating. Even a small reduction of time…

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3 Hazards of Sales Creating Their Own Marketing Collateral
 3 Hazards of Sales Creating Their Own Marketing Collateral 780 460 Seth Patel
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We’ve all seen it. That piece of marketing collateral created by a salesperson on the fly. You know, the one that haunts your marketing nightmares. The use of an old…

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[Infographic] What Happens when Marketing Content Goes Awry
 [Infographic] What Happens when Marketing Content Goes Awry 780 460 Seth Patel
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According to the Content Marketing Institute, content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience –…

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We Calculated the Impact of Inconsistent Marketing Content – Here’s What We Found
 We Calculated the Impact of Inconsistent Marketing Content – Here’s What We Found 780 460 Seth Patel
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Today, any digital marketing endeavor is fueled primarily by content. As marketers, we know that a prospect who embarks on a buying journey is most likely to first encounter our…

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8 Ways Healthcare Marketers can Eliminate Content Fragmentation
 8 Ways Healthcare Marketers can Eliminate Content Fragmentation 780 460 Seth Patel
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When creating content for members, patients, and partners, healthcare and pharmaceutical marketers are faced with an enormous challenge; battling content fragmentation. Whether this content is lacking key messages, expresses them…

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How Highly Regulated Industries Can Stop the Damage of Rogue Sales Collateral
 How Highly Regulated Industries Can Stop the Damage of Rogue Sales Collateral 780 460 Seth Patel
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Going rogue. Straying off the reservation. Bucking the status quo. However you describe it, the failure to follow approved processes is a widespread problem facing many organizations in highly regulated…

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4 Tips Healthcare Marketers Can Use to Reduce Confusion between Sales & Marketing
 4 Tips Healthcare Marketers Can Use to Reduce Confusion between Sales & Marketing 780 460 Seth Patel
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According to analyst firm, SiriusDecisions, 60-70% of marketing content in organizations goes unused. Another study found that lost sales productivity and wasted marketing budget costs companies at least $1 trillion…

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5 Questions to Ask Yourself About Brand Consistency
 5 Questions to Ask Yourself About Brand Consistency 780 460 Seth Patel
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Brand inconsistency can impact a lot more than just how a piece of collateral looks. Your brand is the promise you make to the world, and key to earning recognition…

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What The Most Effective Marketers Use to Empower Sales
 What The Most Effective Marketers Use to Empower Sales 780 460 Seth Patel
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According to a study by Demand Gen Report and InsideView, the biggest challenges contributing to the rise of misalignment between marketing and sales are the lack of communication and broken…

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Steps to Increase Adoption of your Brand Center
 Steps to Increase Adoption of your Brand Center 780 460 Seth Patel
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So, you’ve taken on the challenge of unifying your brand across the organization. Congratulations! That’s a tall order, but one that is part of a strong brand management strategy. If…

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