Seth Patel

4 Reasons Why a Strong Brand Should Begin with Corporate Identity

4 Reasons Why a Strong Brand Should Begin with Corporate Identity https://stage2.marcom.com/wp-content/uploads/2018/02/img-lights-brand-blog.jpg 780 460 Seth Patel Seth Patel https://secure.gravatar.com/avatar/e0d8f90e829293f8aeaafcc3491d04e2?s=96&d=mm&r=g April 9, 2019 May 5, 2020

By: Seth Patel

April 9, 2019

The terms corporate identity, brand identity, and brand image are often interchanged, but are, in fact, distinct from one another. Corporate identity is about internal activities that shape perception. Brand identity is…

Here’s How This Financial Services Marketing Team Rolled Out Marketing Asset Management

Here’s How This Financial Services Marketing Team Rolled Out Marketing Asset Management https://stage2.marcom.com/wp-content/uploads/2018/05/img-financial-services-marketing-mam-blog.jpg 780 460 Seth Patel Seth Patel https://secure.gravatar.com/avatar/e0d8f90e829293f8aeaafcc3491d04e2?s=96&d=mm&r=g May 31, 2018 May 31, 2018

By: Seth Patel

May 31, 2018

One out of four companies claim that internal resistance to change is a major obstacle to their adoption of marketing technology. Rolling out new technology is often an uphill battle,…

4 Tips for Serving Multiple Audiences in Financial Services Marketing

4 Tips for Serving Multiple Audiences in Financial Services Marketing https://stage2.marcom.com/wp-content/uploads/2018/05/img-four-tips-for-serving-multiple-audiences-blog.jpg 780 460 Seth Patel Seth Patel https://secure.gravatar.com/avatar/e0d8f90e829293f8aeaafcc3491d04e2?s=96&d=mm&r=g May 24, 2018 May 24, 2018

By: Seth Patel

May 24, 2018

Financial Services marketing teams often need to create and maintain compliance-approved collateral, messaging, and training materials for very different audiences within their organization. Whether they’re servicing distributed sales teams or…

2 Key Strategies for Marketers in Manufacturing

2 Key Strategies for Marketers in Manufacturing https://stage2.marcom.com/wp-content/uploads/2018/04/img-tablet-warehouse-blog.jpg 780 460 Seth Patel Seth Patel https://secure.gravatar.com/avatar/e0d8f90e829293f8aeaafcc3491d04e2?s=96&d=mm&r=g April 18, 2018 December 11, 2019

By: Seth Patel

April 18, 2018

More than 90% of buyers begin their search for a product start on the web, according to Forrester Research. This is no doubt due to the massive number of mobile…

The Rules of Distributing Content in a Boring Industry (Part 2)

The Rules of Distributing Content in a Boring Industry (Part 2) https://stage2.marcom.com/wp-content/uploads/2018/02/img-email-computer-keyboard-blog.jpg 780 460 Seth Patel Seth Patel https://secure.gravatar.com/avatar/e0d8f90e829293f8aeaafcc3491d04e2?s=96&d=mm&r=g January 25, 2018 May 9, 2018

By: Seth Patel

January 25, 2018

So, you work in a “boring” industry – one where the rules are so tightly regulated that it’s difficult to get things done quickly, or create content that’s creative and…

How to Be Creative in a Boring Industry (Part 1)

How to Be Creative in a Boring Industry (Part 1) https://stage2.marcom.com/wp-content/uploads/2018/02/img-business-person-working-blog.jpg 780 460 Seth Patel Seth Patel https://secure.gravatar.com/avatar/e0d8f90e829293f8aeaafcc3491d04e2?s=96&d=mm&r=g January 9, 2018 May 16, 2018

By: Seth Patel

January 9, 2018

Do you work in a “boring” industry? If you struggle to explain what your company does to your friends or family without eliciting a “yawn,” then yes, you may very…

What is a Marketing Portal?

What is a Marketing Portal? https://stage2.marcom.com/wp-content/uploads/2018/02/img-mcc-portal-desktop-blog.jpg 780 460 Seth Patel Seth Patel https://secure.gravatar.com/avatar/e0d8f90e829293f8aeaafcc3491d04e2?s=96&d=mm&r=g December 7, 2017 May 16, 2018

By: Seth Patel

December 7, 2017

With so much marketing technology available, it’s important to understand what a marketing portal is, and what it can do for growing organizations. A marketing portal is an online, on-demand…

8 Pieces of Marketing Wisdom to Live By

8 Pieces of Marketing Wisdom to Live By https://stage2.marcom.com/wp-content/uploads/2018/02/img-person-books-wall-blog.jpg 780 460 Seth Patel Seth Patel https://secure.gravatar.com/avatar/e0d8f90e829293f8aeaafcc3491d04e2?s=96&d=mm&r=g October 10, 2017 February 21, 2018

By: Seth Patel

October 10, 2017

As the inventor of the Model T, Henry Ford considered himself to be an innovator, not a marketer. But his century-old reflection still resonates with marketers today: “If I had…

How Local Marketing Software Quickly Helps You Improve Traction

How Local Marketing Software Quickly Helps You Improve Traction https://stage2.marcom.com/wp-content/uploads/2018/02/img-working-women-office-blog.jpg 780 460 Seth Patel Seth Patel https://secure.gravatar.com/avatar/e0d8f90e829293f8aeaafcc3491d04e2?s=96&d=mm&r=g September 13, 2017 October 2, 2018

By: Seth Patel

September 13, 2017

Shopping local is a big factor in the decision to purchase for most buyers. With the proliferation of online options, *ahem* Amazon, it may be surprising to hear that some…

Learn from the Best: How to Implement Marketing Asset Management for Maximum ROI

Learn from the Best: How to Implement Marketing Asset Management for Maximum ROI https://stage2.marcom.com/wp-content/uploads/2018/02/img-roi-blog.jpg 780 460 Seth Patel Seth Patel https://secure.gravatar.com/avatar/e0d8f90e829293f8aeaafcc3491d04e2?s=96&d=mm&r=g August 30, 2017 May 16, 2018

By: Seth Patel

August 30, 2017

Four out of five organizations today struggle with managing online and offline marketing assets. As businesses work to manage the chaos of multi-channel content production and distribution, many are turning…

Posts By :

4 Reasons Why a Strong Brand Should Begin with Corporate Identity

Here’s How This Financial Services Marketing Team Rolled Out Marketing Asset Management

4 Tips for Serving Multiple Audiences in Financial Services Marketing

2 Key Strategies for Marketers in Manufacturing

The Rules of Distributing Content in a Boring Industry (Part 2)

How to Be Creative in a Boring Industry (Part 1)

What is a Marketing Portal?

8 Pieces of Marketing Wisdom to Live By

How Local Marketing Software Quickly Helps You Improve Traction

Learn from the Best: How to Implement Marketing Asset Management for Maximum ROI

Privacy Preferences