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MarcomCentral

content lifecycle management
The Five Stages of Content Lifecycle Management
The Five Stages of Content Lifecycle Management 780 460 MarcomCentral

Much like a plant, content requires care and attention to ensure that it lives a long life. While a content strategist doesn’t need to water and prune their blogs or…

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digital content management tools
Four Predictions for the Future of Digital Asset Management
Four Predictions for the Future of Digital Asset Management 780 460 MarcomCentral

Since its inception in the mid-to-late 1990s, digital asset management has been making substantial waves in record and document organization. In fact, the DAM solutions of today are going above…

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Forbes Business Council: Running A Beta Test? 16 Ways To Get The Feedback You Need
Forbes Business Council: Running A Beta Test? 16 Ways To Get The Feedback You Need 780 460 MarcomCentral

By: Forbes featuring Byung Choi “Beta testing your software, service or new product is essential to its success. The feedback you receive helps you understand what works, what doesn’t and,…

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2020 global marketing trends
The Dominant Global Marketing Trends of 2020
The Dominant Global Marketing Trends of 2020 780 460 MarcomCentral

The world around us is changing rapidly and drastically. With this change comes new and exciting opportunities for brands to connect with their customers. Global marketing is undergoing a huge…

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How To Cultivate A Strong Company Culture When Working Remotely
How To Cultivate A Strong Company Culture When Working Remotely 780 460 MarcomCentral

By: Byung Choi for Forbes “Strong company culture is vital in any workplace. But what do you do when your team doesn’t work from one main office space (or in…

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globalization & localization
Balancing the Scales of a Globalization & Localization Marketing Approach
Balancing the Scales of a Globalization & Localization Marketing Approach 780 460 MarcomCentral

Brands are always assessing new marketing approaches to expand their reach and permeate new markets. One to strongly consider is a balanced approach focusing on the tenants of both marketing…

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Forbes Business Council: 13 Essential Questions To Ask When Interviewing Candidates For A Leadership Role
Forbes Business Council: 13 Essential Questions To Ask When Interviewing Candidates For A Leadership Role 780 460 MarcomCentral

By: Forbes featuring Byung Choi “An interview is a great opportunity to get to know a candidate, so you want to make sure you ask the right questions. This is…

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retail marketing
Top 4 Ideas for Localizing Your Retail Marketing Efforts
Top 4 Ideas for Localizing Your Retail Marketing Efforts 780 460 MarcomCentral

Localization—the act of adjusting marketing assets to a specific market or locale—is a hot topic in the marketing world as brands of all sizes look to attract and entice more…

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Forbes Business Council: 13 Telltale Signs It’s Time To Pull The Plug On Your Marketing Campaign
Forbes Business Council: 13 Telltale Signs It’s Time To Pull The Plug On Your Marketing Campaign 780 460 MarcomCentral

By: Forbes featuring Byung Choi “When implementing a marketing campaign, you’ll need to monitor its efficacy. It can be difficult to know when it’s time to stop a campaign early,…

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Forbes Business Council: Ways To Help Your Remote Staff Feel Connected To Your Company Culture
Forbes Business Council: Ways To Help Your Remote Staff Feel Connected To Your Company Culture 780 460 MarcomCentral

By: Forbes featuring Byung Choi “Remote work is extremely common today across many industries. Many companies have at least some, if not all, employees regularly working from home at least…

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