MarcomCentral
By: Les Barker I previously worked for an organization that generated $14 million a year in revenue. My department was responsible for a wide variety of print and omni-channel content…
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By: Les Barker Many organizations want to be known as the best at what they do. They want their brand to stand on its own without any explanation, and they want…
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By: Les Barker So you’re the new marketing hire in the organization. When you applied for the job and accepted the position, you were full of energy and motivation. You…
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When a tourist goes into a foreign country, there are likely to be some embarrassing or inconvenient moments due to cultural misunderstandings. Brands are susceptible to these cultural gaffes too,…
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Sometimes management can be a bit… shall we say, skeptical… when the topic of employee advocacy comes up. They fear that giving their employees a voice can turn into a…
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Would you trust a stranger to handle your money? Probably not. That’s why a branding and marketing team plays such a crucial role in a financial institution’s success. People need…
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The term “branding police” can sometimes have a negative connotation. After all, your job is enforcement and control—making sure that nobody steps wrong when it comes to anything even remotely…
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A manufacturing company and a marketing team have much in common: both involve producing many types of assets—each with multiple variants—and churn out copious amounts of material at a fast…
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Jon Miller, CEO Engagio Across many ancient philosophies and cultures, it is believed that the universe is formed by the four elements: earth, air, fire, and water. This is also…
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Names are important to us because they help set us apart—which is why marketers take such great store in them. By leveraging a customer’s personal details, marketers can connect with…
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