Recorded Webinar
Through-Channel Marketing Strategy
Peter O'Neill
VP & Research Director, Forrester
This recorded webinar with Forrester VP & Research Director Peter O’Neill shares how to successfully structure a through-channel marketing program and leverage the local knowledge of your channel partners, distributors and reps to amplify your brand. Amplify your marketing and learn how to leverage thousands of partners’ voices.
Peter shared how to apply best practices, models, metrics, and technology solutions for establishing a through-channel marketing program. The webinar will help with a planning the framework to amplify your marketing voice through your channel ecosystem (agents, resellers, system integrators, consultants, dealers, distributors).
Key takeaways include :
- Framing a through-channel marketing program
- How to apply the key elements of TCMA (through-channel marketing automation)
- Best practices, metrics, and technology solutions