Taming the Clip Art Monster

Dayton Children’s Hospital determined it was time for a major re-brand. Their existing brand assets did not match the vision of the organization which was modern, sophisticated, and innovative. Clip art and inconsistent writing was being used in many marketing materials across departments and was negatively impacting the view of the brand. In this webinar, Kim Balio Quill of Dayton Children’s Hospital, will share the challenges they faced as a brand and the steps it took to execute a rebrand, eliminate clip art, and ensure departments had on-brand marketing materials.