Google Analytics Integration

Marketing Analytics within MarcomCentral

MarcomCentral’s integration with Google Analytics gives administrators additional insight into your user’s activity in conjunction with our Business Intelligence reporting. With this integration, you can see what content is performing well, who is accessing it, and where you can optimize content creation.

Ensure User Adoption

Beyond content optimization, Google Analytics gives administrators an insight into the number of new users accessing the portal, average times spent in your portal, and overall behavior flow, allowing you to better understand user adoption of your technology.