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The Marketer’s Guide to Content Management Technologies, Gleanster Deep Dive

A plethora of marketing acronyms exist in the marketing space today, including MAM, DAM, ECM, and WCM, that are difficult to decipher, and make it difficult for marketers to figure out which solution is a fit for their business. This paper attempts to clarify these acronyms and solutions, discuss which solutions marketers are using now that are not a fit for their business, and outline the solutions that are the correct tools for today’s marketer.

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